Marketing Strategies are shaping the way we experience the present and defining the future. For the past seven years, Marketing Strategies has been giving me the opportunity to predict the future of marketing for the coming year. Here are some marketing strategies that you could implement in your startup outlook to start in 2022.
- Invest in Short Video Marketing
- Write remarkable content
- Adopt Smart Marketing Automation
- Try a range of online tools for maximum engagement
- Analyze SEO Strategies
1. Invest in Short Video Marketing
Short-form video boosts conversion rates among other marketing strategies. Videos like YouTube Shorts, Instagram Reels, TikTok or Whatsapp and Facebook stories put forth essential information within a relatively less amount of time.
The video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80% Watching a compelling presenter in a video can absolutely influence buying behaviour and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone.
Conveying the right emotions through video is a powerful selling tool! Plus, they can serve as built-in tutorials or testimonials, depending on the angle you’re going for.
Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. Not only that, YouTube is the second largest search engine behind Google.
If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. What’s more, if you promote your video via social media, your chances of getting found go through the roof!
2. Write remarkable content
Content is key to making your name in your industry niche. There’s a long list of adjectives for what makes content remarkable.
Think searchable, findable, relevant, authentic, engaging, influential and actionable, to name just a few. Great content is perhaps the most powerful tool startups can use to rise above the established crowd.
Make sure you’re consistently conducting keyword searches to determine what information your audience is looking for. When brainstorming content ideas, check to see what’s already out there.
If you can’t improve on it or make it more relevant to your target audience, keep moving.
Here’s an example of a post on how to buy bitcoin that was published recently that Benzinga created. Brands can learn from this model of content that includes a variety of resources and ultimately this content will be rewarded in the industry.
It combines a table of contents, general information covering what you need to know, and a rating system of exchanges. Startups can learn a lot from industry publications that have a focus on creating remarkable content.
3. Adopt Smart Marketing Automation
Smart marketing automation uses algorithms to automate the flow of SEO marketing. The automation tools help us to improve the speed of our repetitive works such as email marketing and social media posting can be done quickly and easily. Marketing automation will also improve the conversion rates of users or customers and save us lots of time.
Most SEO automation tools compile a broad range of findings into one dashboard, making it easier to digest information. Because SEO is such a labour-intensive process, this can drive significant results.
Automating research tasks produces two key benefits. First, you’ll access more complete information that supports smarter strategies. Second, SEO automation frees your staff to focus on other tasks.
4. Try a range of online tools for maximum engagement
Every business knows that social media is a great way to engage with target audiences. That’s why that fertile field is so crowded. Startups need to be creative in order to get noticed.
First, don’t limit yourself by just posting text about your offerings on your social media accounts. Use videos, highlight photos, tell customer stories, post quizzes or serve up fun facts. Don’t push something at your audience without actively soliciting replies or actions like shares and likes.
Second, don’t limit yourself to all the usual suspects. Alternatives to Twitter, Facebook and Instagram are hitting the market all the time, offering startups a chance to make an appearance in a less crowded field. You want to be on LinkedIn, for example, but don’t overlook platforms like LunchMeet or Xing.
5. Analyze SEO Strategies
Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already.
This can also go beyond just looking at your own website. Analysis of the broader search landscape in general, and of your competitors, can yield useful insights for your SEO strategy.
Cultivating your startup’s growth requires making the right marketing investments. With these proven marketing strategies, you can keep your roots firmly in the ground but reach for the sky in 2022.